It almost doesn’t matter what the question is, really.
Articles by Seth Godin
Have you noticed that authors often happily recommend books by other authors (even though an MBA might call them competitors)?
One bit of economic reasoning says, “If there are no consequences, people will make bad choices.”
To some people, sunk costs are a real emotional hot button, and walking away from investments of time, of money, and mostly, of commitment, is difficult.